Analysis of Hotel Rwanda directed by George Terry

This paper is an overview for the movie Hotel Rwanda. The movie is set in 1994 which reflects the situation in Kigali, Rwanda where the genocide occurred between people with different tribes. The film by George Terry also shows whether the role played by the international organization which is United Nations (UN) is effective in order to control the conflict that has killed a lot of people and the concern of the world about the incident. The history and relationship between Hutu and Tutsi As we look back to the 14th century of Rwanda, the indigenous people of that region composed of Hutu and another ethnic group which is Twa. The Tutsi was actually the immigrants which came to Rwanda from the southern Ethiopian highlands.†¦show more content†¦The murder President Habrayimana by the Tutsi’s rebels was the starting of the genocide. Before the murder, the President has agreed to make peace agreement with the Tutsi’s rebel’s forces. However, after the murder, The Hutu became more offended by the actions taken by the Tutsi. General George Rutaganda, the leader of Interahamwe militia makes an order to Hutu to kill all the Tutsi and to wipe out the Rwandan Patriotic Front rebels. After that, the situations get even worst as the anti-Tutsi militia of Interahamwe start the chaos by killing all the Tutsi civilians. The United Nations served there to save all the victims of the massacre and h elp to stabilize the situation. However, the Interahamwe militia acts more violently by also killing United Nations soldiers while they were protecting the lady Prime Minister. The Europeans then plan to put interference power on the circumstances that happened in Rwanda. As the people of Rwanda felt happy for the intervention from the west, they actually were unlucky as the all the superpowers of the west felt it is useless to fight for the right of the ‘black’ people of the Africa. The Rwandan then abandoned. The Europeans started to leave them and go back to their own country as they are forbidden to intervene in the conflict. All the United Nations peacekeepers are being removed from Rwanda. The Rwandan was left to decide their own fateShow MoreRelatedIdentity of African American Men2442 Words   |  10 Pagesmen in the media reproduces and popularizes long-standing myths about biological and intellectual differences between blacks and whites (Watkins  ¶15). Furt her analysis of Watkins’ article indicated that when African Americans are portrayed in television news it is generally in aggressive, violent, or criminal roles. Also, a recent analysis of the film industry asserts that blacks tend to be restricted to low budget features that focus disproportionately on crime, violence, and youth delinquency

The Human World Of Space And Time By Ernst Cassirer

The Memory of a People In â€Å"The Human World of Space and Time† Ernst Cassirer describes the ideational processes through which human beings construct their world’s spatiality and temporality. In the case of the recollection of memories, Cassirer notes that recollection in humans is not a mere calling to memory of past events but rather â€Å"a rebirth of the past [that] implies a creative and a constructive process.† It is this ideational process of recollection what Cassirer has termed symbolic memory (Cassirer 1944, 51-2). Considering the animal symbolicum denomination that Cassirer attributes to human beings in â€Å"A Clue to the Nature of Man: The Symbol,† the following essay draws on the expressiveness of the symbolic art form and its capacity to engage with the subject through the sensuous to highlight the symbolic appeal of â€Å"The Bracero and Farmworkers Mural† among the Mexican American community in the City of San Juan, TX. Seeking to honor the memory and history of the Mexican American community in the United States, muralist Raul Valdez and his team of University of Texas-Pan American undergraduates and alumnus set forth to create a visual representation of the 1942-1964 Bracero Program. Their aim was, according to Dr. Stephanie Alvarez, to highlight the importance of being connected to one’s community, always knowing where one comes from; emphasizing the responsibility of giving back, specially among first generation Latinx, Chicanx college students who might be more likelyShow MoreRelatedMartin Buber5681 Words   |  23 Pagesutopian world. In fact, this dichotomy which began in the Renaissance and became a gaping wound in the 17th and 18th centuries as we embraced science and reason as our god, has allowed for 20th century aberrations like Hitler and his Aryan ubermenchen or Stalin and his totalitarian state. Clearly, the 20th century mind is in dire need of healing. But only reinventin g a healthy vision of humans in the world, one which integrates both the rational bent and the mystic bent of every human mind, willRead MoreCleanth Brookss Essay Irony as a Principle of Structure9125 Words   |  37 Pagestherefore, that it must be constantly applied to itself, and this is one of the focal points of these essays. At the same time this entails taking up a substantive position with regard to the urgent problems of the present; for according to this view of Marxist method its pre-eminent aim is knowledge of the present. Our preoccupation with methodology in these essays has left little space for an analysis of the concrete problems of the present. For this reason the author would like to take this opportunity

Milton’s Hero A Feminist Eve Essay - 2039 Words

Gender equality, a relatively recent development, did not exist socially in John Milton’s time. Women in the 17th century were regarded and treated as second-rate, as men’s enjoyable, beautiful, yet rather inconsequential, subordinates. A cursory reading of Paradise Lost may suggest that Milton shares the idea of the male sex’s supremacy; he preserves the Biblical construction of the Garden of Eden as a decidedly chauvinistic stage and instills in his characters a collective assessment that manhood surpasses womanhood by way of strength, virtue, and intellect. However, by analyzing the language used to describe Eve and her actions, it becomes apparent that Eve’s frustration at her lack of independence mirrors Milton’s own personal unrest†¦show more content†¦He resists change—even a positive change—in an effort to preserve the familiar, secure routine which benefits him and keeps Eve secondary. He does not believe that Eve can function independently or overcome risks and temptations away from his allegedly advanced comprehension and supervision. Adam’s statement that a wife is â€Å"safest and seemliest† (IX 268) when with her husband reflects the attitude of 17th century society: women are helpless and endangered without men, and they need their husbands’ guidance. These same â€Å"chauvinistic and incorrect† ideals are shown in Paradise Lost yet the â€Å"attitudes that are in the poem that show Eve to be of a weak character are to be satirized, and criticized,† not taken seriously as Milton’s own opinion (Medici). Diane Kelsey McColley declares that â€Å"far from being Milton’s ‘own voice,’ Adam’s diatribes†¦epitomize stale antifeminine commonplaces still lingering in Milton’s lifetime† (McColley 24). Milton does not present his personal point of view in Adam’s outlook, but rather includes the position as à ¢â‚¬Å"a useful guide to the perverse response we are not to make† (McColley 34) in order to denounce the narrow-minded ideas and inspire readers to challenge them. Although she truly does wish for efficiency, Eve has an additional, latent motive behind her plan to work individually. She states that if theyShow MoreRelated Essay on Shelleys Frankenstein and Miltons Paradise Lost3164 Words   |  13 PagesShelleys Frankenstein and Miltons Paradise Lost   Ã‚  Ã‚  Ã‚   Even upon first glance, Mary Shelleys Frankenstein and John Miltons Paradise Lost seem to have a complex relationship, which is discernible only in fractions at a time.   Frankenstein is Mary Shelleys reaction to John Miltons epic poem, in which he wrote the Creation myth as we perceive it today.   His characterizations of Adam and Eve and the interactions of Satan and God and the impending Fall seem to have almost taken a Biblical proportionRead MoreParadise Lost By John Milton2137 Words   |  9 PagesIt could be said that the â€Å"paradise† that was lost in Paradise Lost was the equality of man and woman. In John Milton’s, Paradise Lost, Milton gives a fictional, inside look of the fall from grace. He explains the events that led up to the fall, the thoughts and inner workings of God and Satan, and the crumbling of Adam and Eve and their seemingly perfect relationship. Milton proves how Adam’s blind devotion and Eve’s uncertainty of her own self cause humanity to fall. In doing so, Paradise LostRead MoreEssay on The Gothic Genre and What it Entails6177 Words   |  25 Pageswhere Gothic comes into its own. In Melmoth the monk Moncada admits he is what Leopold von Sacher Masoch called the cringing / the bottom. He says, Give me something to suffer, to undergo, to submit, and I become at once the hero of submission. (Maturin, 197). His evil companion is at pains to remind him, You are in my power. He even instructs him on becoming an amateur in suffering(208) (a phrase that cries out to be adopted into the vocabulary of Masoch)

The Political Philosophies Of Thomas Hobbes - 913 Words

Aisha Gupta Mr. Ochs World History/Block F 15 December 2014 Philosophers and Philosophies The political philosophies of Thomas Hobbes, John Locke, and Karl Marx all vary in their political philosophies: Thomas Hobbes focused on the power with one, central, absolute monarch, â€Å"upon one man† or â€Å"one assembly of men†; John Locke emphasized that government not rule over the natural rights of every being, and that they are apart from â€Å"any superior power†; and Karl Marx outlined the government leading economic exchanges so that the â€Å"common people† could prosper, as mentioned in The Communist Manifesto. Of all, the ideas of John Locke most relate to those of Adam Smith and ultimately our world today. The social contract of Thomas Hobbes speaks mostly of how people only care about themselves, and that will not change. For this reason, humans should not have freedoms, but instead be ruled by an absolute monarchy. This monarchy will ensure that everything is systematic and everyone is compliant. Through his quote from the Leviathan, he makes clear that the only way for a government to succeed is if there is one central power guiding all people fearlessly. On the other hand, John Locke emphasized that all people were naturally the opposite: sensible and honorable. At birth, everyone was granted three distinct rights. Each person would have their own natural right to life and property, and to speak and live freely, also known as liberty. The government was not meant to interfere with theShow MoreRelatedThomas Hobbes And The Political Philosophy986 Words   |  4 PagesThomas Hobbes was, as we know, a 17th century British philosopher. We learn in this module that Hobbes was the creator of the political philosophy known as social contract theory and that he was also an egoist. By the revelation of the latter one could easily infer, before diving deeper, that this philosophical theory is based on the inherent selfishness of man. This assumption would, of course, be correct. Hobbes believed that all of mankind is inhe rently selfish and that to obtain a peaceful andRead MoreThomas Hobbes And The Philosophy Of Political Science1729 Words   |  7 PagesHe started out on the philosophy of political science while on his trips and visits to other countries outside of England to listen to other scientists and learn different forms of government. While studying, Thomas Hobbes wondered about why people were allowing themselves to be ruled and what would a great form of government for England. He reasoned that people were naturally wicked and shouldn’t be trusted to govern themselves because they were selfish creatures and would do anything to betterRead MoreThomas Hobbes : The Founding Father Of Political Philosophy1149 Words   |  5 PagesEnglish philosopher, Thomas Hobbes, was born on April 5th, 1588 in England and died on December 4th, 1679 in England. He was not born into a wealthy or powerful family, in fact, he was the son of vicar who happened to get into a disagreement with a clergyman outside of their church which resulted in him having to flee home. Hobbes is known to be the founding father of political philosophy. â€Å"His main concern is the problem of social and political order: how human beings can live together in peaceRead MorePolitical Philosophy of Thomas Hobbes and Rene Descartes1396 Words   |  6 Pagesto examine the political philosophy of Thomas Hobbes and Rene Descartes, in particular their ideas relating to the science of man, and attempt to explain why their ideas prove that it is not possible to construct a science of man.brbrI will also briefly mention the philosophy of Donald Davidson in regards to a science of man.brbrThe theories of Hobbes and the contemporary socio-biologists attempt to recognise how man works and on that basis build a society.brbrHobbes wished to be seenRead MoreThe Political Philosophies Of Thomas Hobbes And John Locke3805 Words   |  16 PagesThe purpose of this essay will be to thoroughly compare and contrast the political philosophies of Thomas Hobbes and John Locke. At the surface, these two scholars seem to offer contradictory models of political order, while at the same time relying on similar views of human nature. These men published their most famous offerings, Hobbes’ Leviathan and Locke s Second Treatises of Government, during an era of developing capitalism and market mechanisms. I will discuss the role of the emerging socialRead MoreHobbes, Marx, and Shah1503 Words   |  7 Pagespropagated the idea equality and liberalism (Brians). Romanticism was an international movement which occurred after the Enlightenment during the late 1700s to the mid-1800s (Melani). It placed emotions at the forefront of human thought (Melani). Thomas Hobbes, a very early Enlightenment thinker, has a variety of ideas which do not coincide with those of Karl Marx, an early Romantic. The thinkers of the Enlightenment era, which was the 1700s, were philosophes, and â€Å"they believed that human reason couldRead MoreThomas Hobbes : The Age Of Reason1313 Words   |  6 PagesNolasco Green-Heffern Western Civilization 11/20/14 2 Thomas Hobbes Thomas Hobbes was a political philosopher who lived at the beginning of the Enlightenment period, also known as The Age of Reason. He lived during a time when England was experiencing a lot of political conflict between the king and Parliament. (Green-Heffern) This was also a time when many questions existed about how to rule a country and what made a good government. Thomas Hobbes’ Elements of Law (1640), his analysis of the SocialRead MoreThomas Hobbes s Leviathan 1190 Words   |  5 PagesThe source which will be analysed is the frontispiece of Thomas Hobbes most famous work ‘Leviathan’ and ‘Leviathan’ as a whole. The frontispiece is considered as prominent as the arguments put forth by Thomas Hobbes in the ‘Leviathan’ itself. The frontispiece depicts a crowned figure grasping a crosier and a sword. This figure, or ‘Leviathan’, represents the all-powerful, comprehensive state. When looked at closely, the torso and arms of the figure are made up of hundreds of individual people, whoRead MoreImpact Of Thomas Hobbes During The Age Of Absolutism1009 Words   |  5 PagesThomas Hobbes During the Age of Absolutism The Age of Absolutism was a time during the 16th to 19th centuries where many political, religious and colonial conflicts were rising. Some philosophers began to analyze the ideas of their civilizations in depth toward the end of this time period as it led into the Age of Enlightenment. One of these philosophers was Thomas Hobbes. He had quite a few accomplishments during his lifetime including writing many books and supporting the popular belief thatRead More Thomas Hobbes View on Government Essay567 Words   |  3 PagesThomas Hobbes View on Government      Ã‚  Ã‚  Ã‚  Ã‚   Thomas Hobbes in his controversial work, the Leviathan, declares that such   Ã‚  Ã‚  Ã‚  Ã‚   a government based on the rule of the common people, would result in   Ã‚  Ã‚  Ã‚  Ã‚   anarchy and total pandemonium.      Ã‚  Ã‚  Ã‚  Ã‚   But before one can understand Hobbes view on government, it is important   Ã‚  Ã‚  Ã‚  Ã‚   to understand how Hobbes feels about people. Hobbes has a very   Ã‚  Ã‚  Ã‚  Ã‚   materialistic view on the world because of his belief that the movements

Iriomote Wild Cat free essay sample

There are many endangered animals in our world, and very few are critically endangered. One animal species that is critically endangered is the Iriomote Wild Cat. Key points to the Iriomote Wild Cat’s endangerment are habitat loss, not being well known, and feral domestic cats. The first part of the wild cat’s endangerment, and the most major is habitat loss. Iriomote Wild Cats live on the small island of Iriomotejima, southwest of Japan, the island is a meer 116 miles wide. Plus, Iriomotejima is one of the fastest developing regions in the world. This not very good for the cats. The iriomote cat mainly inhabits the lowland coastal regions of the island which bring it into direct conflict with the islands human population. Futhermore, any small, restricted population must be considered at risk and this coupled with the increased loss of habitat can only serve to highlight the need for further research and increased conservation efforts. We will write a custom essay sample on Iriomote Wild Cat or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We need to protect the cats! Iriomote cats are doing their best to protect themselves, we need to help by decreasing land development. The second part of the cat’s endangerment is not being well known. The Iriomote cat was first discovered in the mid 1960’s. As soon as they were discovered, it was estimated 83-108 cats were living on the island. That’s not good for being a newly found species. It is estimated an Iriomote wild cat’s lifespan is 10-12 years, and reaches maturity after 10-12 months. These cats develop very fast. The lifestyle of the wild cat is not very well known, although is thought to hunt by night. In addition, it’s also been revealed that prey ranges from mammals to varied species of birds and reptiles, to fish and insects. This is a very interesting range of prey. Perhaps by figuring out more information on the cat, we can help save them. The final key to the Iriomote wild cat’s endangerment is feral and domestic cats. Iriomote cats weigh between seven-nine pounds, and a body length just under two feet, all of these characteristics are very similar to domestic and feral cats. Due to this, there is often crossed breeding between the very similar cats, but doing this threatens to dilute the wild cat’s genes. This can destroy Iriomote cats. Another issue is hunting and prey. There is always close competition between the cats, which often causes the Iriomote to prey on livestock. Letting this happen can decrease the Iriomote numbers further. Feral and domestic cats cause unneeded competition for Iriomote cats. In conclusion, habitat destruction, being a rare species, and other cats are destroying the Iriomote Wildcat Population. As of the last survey taken, there were less than 100 of them left. Let’s work together to save the Iriomote cats, and perhaps even other endangered animals!

Communication Cocacola Company

Question: Discuss about the Communicationfor Cocacola Company. Answer: Introduction When it comes to achieving the goals of any business communication is important. With easy flow of information among the staff the set vision can be achieved with ease. Augment human capabilities are well facilitated through contemporary communication (Barry and Fulmer, p. 273). Just like any other business running a fizzy drink business requires one to embrace contemporary issues related to communication among staff and clients. When one has effective communication skills then their businesses are made to flourish in many ways. It ensures close ties with important stakeholders in the business like suppliers, retailers and consumers. It also provides room for opportunities which influence trends, perceptions and conversations. Effective communication ensures proper decision making and faster problem solving based on reliable information (Wood, p. 22). Use of social media to promote businesses has been embraced by many companies due to the ability to attract a great number of consumer s. Its the way to go for any person venturing into business in this 21st century. How Business Communication has Changed over the Last 20 years The business world has undergone great changes over the last 20 years. Some aspects of doing business have become radically different in todays world although some business practices have remained the same. For example, the way Coca-Cola Company markets its brands to its customers has just taken a new and different life of its own. This shift has resulted from changes in technology and the manner in which money is transacted in business. Changes in doing business have occurred in the following key areas with respect to Coca-Cola Company (Levitt, p. 94). Use of internet; in the last 20 years the widespread use of internet by the public was still in very early stages. In those years corporations were quickly vying to control the online market place. People were still trying to get over the idea behind creation of websites, using emails as well as learning of new ideas (Xiang and Gretzel, p. 179). In the early stages we had companies like face book, Amazon and Google emerging as the main central hubs of the modern commerce in the digital era. From then, social networking and bookmarking search engine optimization and many forms of digital traffic generation have grown tremendously. They have since existed as avenues of increasing volumes of internet based sales. Some affiliate programs such as email lists containing auto responders as well as blogosphere have equally emerged as appropriate ways of reaching out to masses. There have been an increasing number of online business transactions where the internet has realized billions in pro fits. Most business currently operate using company websites unlike the traditional ways of print advertisements (Bruhn, Schoenmueller and Schafer, p. 782). Use of POS System in Retail Businesses In the past 20 years most people had little or no experience with touch screen product access and making payments via mobile systems in the retail businesses. With time there has been the rise of modern Point of Sale (POS) systems which has come with a major optimization of sales volumes by the retailers. POS has made the running of retail businesses more cost effective and efficient by allowing customers to have direct access to onsite products as well as numerous payment options. Tracking and ordering invention has been revolutionized by the automation system which allows for the control of inventory measures. Mobile payment systems have also revolutionized business in the modern world (Munshi and McKie, p. 12). Crypto currencies; the most successful attempts in the revival of using crypto currency since its collapse in 1998, is the reinvention of payments via PayPal systems. The rise of Bit coin from 2008 has increased the online exchange of crypto currencies and these are viable forms of using currency to engage in business transactions in the current world. They are the safest unofficial mediums of money exchange in the less publicized private online markets (Xiang and Gretzel, p. 88). The app revolution; the first Smartphone series were realized in 1996 which was Nokia 9000 communicator. Currently the app driven commerce and Smartphone technology is at the heart of modern business. Some apps display company products while others provide payment methods for goods and services. Shoppers can also be able to do online comparison of products before settling on one. These changes have made consumers to be more savvy shoppers unlike 20 years ago. Challenges that businesses in the 21st century are facing with communication /negative effect of social media on business Marketing shift; this has become a burden since most businesses want to entirely rely on social media to reach their clientele but there is need for personal engagement with customers for one to realize success business success (Mulhern, p. 98). Increased customer power; before inception of social media the negative customer-company experiences could remain within an individual circle of friends but with the onset of social media communication a bad experience by a customer with any company can go viral within the shortest period of time possible on social media risking business losses. Tracking of negative or misleading statements; with social media communication its not easy to track negative statements about their brands (Vignali, p. 99). Accidental release of confidential information; this can be inadvertently done by individuals with inside knowledge of the company which may damage the companys competitive advantage. Before social media a letter that was sent to the wrong recipient could be retrieved and kept under wraps. Habits of unauthorized employees speaking on behalf of the company; this is because its very difficult for employers to monitor its employees social media activities and stop them from speaking on matters concerning the company without any authority (Snowden and Boone, p. 67). How changes in business communication have impacted the way that business is being done now People watch what they say; with changes in business communication business owners have to adapt to different races, cultures and even ones physical appearance. This is because their comments may not only be irrelevant but also plain and ignorant. To get the job done is the most important thing (Hanna, Rohm and Crittenden p. 266). Changes in communication skills; business owners should be prepared to write long mails, make updates on LinkedIn, make tweets, post on face book etc and this is because we are operating in a multimedia world and the message has to be communicated to customers wherever they are. One has to be on cal close to 24/7 and be mobile; out of office thing does not exist any more. One is expected to respond to mails, texts and even calls within minutes of receipt to keep up with the competitive world (Kim and Ko, p. 1482). Increased travel; even with social media communications customers still expect to meet the business owners one on one. This has even become more demanding than in the past with flights this has become easier, safer and cheaper ad in return increased customer base as one is able to meet many customers within short time intervals. Most business owners have become virtual and work from their homes unlike previously where one had to be in an office to have the business running. They have phone systems hosted and applications managed by someone else. Staff uses online collaboration tools to share files and a lot of information (Castronovo and Huang, p. 1). Getting work from different places; unlike 20 years ago when businesses were managed by telemarketers today business owners are getting leads online. Services such as Foursquare are being used by retailers and restaurants to attract new customers. All this is thanks to remote technologies. Less paper works and yet more people; checks are still being cut but not so many, paper invoices are no longer used by many businesses. People are archiving their documents online on platforms such as drop box and currently some businesses are moving to mobile e-signature system (Khang, Ki, and Ye, p. 279). Relying on people from far-flung places; wit the internet one can get help from any qualified people regardless of distance. Access to more data; with computer a lot of data can be stored for future use unlike the old ways of keeping records in files manually. One could have years of customer interaction and gigabytes of scanned documents all stored in one computer and easy to be accessed (Goman, p. 23). Two examples of how this business (Coca-Cola Company) is utilizing these new ways of communicating Coca-Cola as a company has remained among the top when it comes to business ranking and this success is partly attributed to how it has embraced use of current business communication to reach its worldwide customers. Such engagements include; Use of internet; various forms of Coca-Cola adverts have been placed on the internet. For example the brand online advertisement is often undertaken using use of pop-up ads, banners, onsite sponsorship and other online advertisement forms present in thousands of websites along the globe. Some forums and websites have been specifically dedicated to Coca-Cola funs globally and here users share their stories on Coca-Cola refreshment (Cocacola marketing) Advertisement through radio and television; the company spends a considerable amount of finances specifically for this purpose. The TV ads regarding Coca-Cola vary among countries and they are often prepared taking into account the different characteristics of the local culture so as to avoid misunderstandings that arise due to cultural differences this has maximized the positive impact of TV advertisements. Advertisement through the radio lasts for a few minutes but its considered to increase customer loyalty and level of brand awareness Conclusion There has been a huge influence of social media on business operations and marketing in modern world. It also has an impact on how the businesses engage with their target market. This growth is at an astounding rate and therefore its wise for any business looking to survive in this competitive world to work on developing and implementing a sustainable social media strategy so as to take full advantage of the rapidly changing business environment. However social media comes with its own negative impacts on any business such as loss of business data in case there was no backup as well as exposure of confidential information to the public unawares or by malicious employees. Therefore, business owners should embrace these changes with a lot of keenness and be on the lookout for any negative impacts. References Barry, B., Fulmer, I. S. (2004). The medium and the message: The adaptive use of communication media in dyadic influence. Academy of Management Review,29, 272- 292. Bruhn, M., Schoenmueller, V., Schfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation?. Management Research Review, 35(9), 770-790. https://www. emeraldinsight.com/journals.htm?articleid=17044170 Castronovo, C., Huang, L. (2012). Social Media in an Alternative Marketing Communication Model. Journal of Marketing Development Competitiveness, 6(1). https://connection.ebscohost.com/c/articles/76482061/social-media-alternative-marketing-communication-model Cocacola Marketing. Retrieved from on April 16, 2017 from https://research-methodology.net/coca-cola-marketing-communications-a-critical-analysis/ Goman, C.K. (2002). Cross-Cultural Business Practices, Communication World 22-25. Hanna, R., Rohm, A., Crittenden, V. L. (2011). Were all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265-273. https://www.sciencedirect.com/science/article/pii/S0007681311000243 Khang, H., Ki, E. J., Ye, L. (2012). Social media research in advertising, communication, marketing, and public relations, 19972010. Journalism Mass Communication Quarterly, 89(2), 279-298. https://jmq.sagepub.com/content/89/2/279. Kim, A. J., Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486. https://www.sciencedirect.com/science/article/pii/S0148296311003584. Levitt, T. (1983). The Globalization of Markets. Harvard Business Review, MayJune, 92102 Mapping bias, business and diversity. BusinessCommunication Quarterly, 64(3), 9-22. Mulhern, F. (2009). Integrated marketing communications: From media channels to digital connectivity. Journal of marketing communications, 15(2-3), 85-101. https://www.scholars.northwestern.edu/pubDetail.asp?t=pmid=70449707615n=Francis+J+Mulhernu_id=1682. Munshi, D., McKie D. (2001). Toward a new cartography of intercultural communication: Snowden D.J., Boone M.E. 2007. A leader's framework for decision making. Harvard Business Review 85(11), 68-76. Vignali, C. (2001.) McDonalds: Think Global, Act Local the Marketing Mix, British Food Wood, J. (1997). Communication in our lives (p. 22). Boston, MA: Wadsworth. Xiang, Z., Gretzel, U. (2010). Role of social media in online travel information search. Tourism management, 31(2), 179-188. https://www.researchgate.net/publication/223710865_Role_of_social_media_in_online_travel_information_search